![TIL : Puma paid Pele to tie his shoes in the middle of the field seconds before the kickoff of the World Cup final in Mexico (1970)... The cameraman made a close TIL : Puma paid Pele to tie his shoes in the middle of the field seconds before the kickoff of the World Cup final in Mexico (1970)... The cameraman made a close](https://external-preview.redd.it/P4mBBy0TKtOxDZrSmrsTln3kzFW3Rios9Iy05cKWEkI.jpg?width=640&crop=smart&auto=webp&s=024a5f4a5f049d23513cff2a7df9a75e923a4b20)
TIL : Puma paid Pele to tie his shoes in the middle of the field seconds before the kickoff of the World Cup final in Mexico (1970)... The cameraman made a close
Nick Humphries on LinkedIn: A very smart business move by Puma. Before the quarter-final match of… | 10 comments
Entrepreneur Mindset - TOP OF ADVERTISING! We are too familiar with the brand race between Nike and Adidas, between their two exclusive superstars, Ronaldo and Messi. The battle between Messi and Ronaldo,
![PUMA.eth on X: "RT @nicekicks: Pelé was one paid $120,000 to tie his shoes during the 1970 FIFA World Cup! 💰 RIP King @Pele 🙏🕊️ https://t.co/cYLtdcAEs0" / X PUMA.eth on X: "RT @nicekicks: Pelé was one paid $120,000 to tie his shoes during the 1970 FIFA World Cup! 💰 RIP King @Pele 🙏🕊️ https://t.co/cYLtdcAEs0" / X](https://pbs.twimg.com/media/FlLAFxCWYAIJxet.jpg)
PUMA.eth on X: "RT @nicekicks: Pelé was one paid $120,000 to tie his shoes during the 1970 FIFA World Cup! 💰 RIP King @Pele 🙏🕊️ https://t.co/cYLtdcAEs0" / X
![Pele was paid huge $120,000 just to tie his laces at 1970 World Cup due to furious Adidas-Puma row | The US Sun Pele was paid huge $120,000 just to tie his laces at 1970 World Cup due to furious Adidas-Puma row | The US Sun](https://www.thesun.co.uk/wp-content/uploads/2022/12/NINTCHDBPICT000785628706.jpg)
Pele was paid huge $120,000 just to tie his laces at 1970 World Cup due to furious Adidas-Puma row | The US Sun
![One of the Greatest Marketing Plays of All Time Was a Pair of Untied Pumas | by Danny Codella | Medium One of the Greatest Marketing Plays of All Time Was a Pair of Untied Pumas | by Danny Codella | Medium](https://miro.medium.com/v2/resize:fit:698/1*oIJOpPo_pVPr4rJs4vJW4Q.jpeg)
One of the Greatest Marketing Plays of All Time Was a Pair of Untied Pumas | by Danny Codella | Medium
![Puma broke the 'Pele Pact' and paid the Brazilian icon $120,000 to TIE HIS LACES | Daily Mail Online Puma broke the 'Pele Pact' and paid the Brazilian icon $120,000 to TIE HIS LACES | Daily Mail Online](https://i.dailymail.co.uk/1s/2022/12/30/11/66045513-0-image-a-50_1672399623973.jpg)
Puma broke the 'Pele Pact' and paid the Brazilian icon $120,000 to TIE HIS LACES | Daily Mail Online
Pink Lemonade - In the 1970 World Cup quarter-final between Brazil and Peru, PUMA scored a goal even before the kick-off with an assist from Pelé. Here's how Puma and Pelé created
![London, UK. 6 April 2022. "Puma King Pelé" pair of boots", 1972 - Pelé wore a customised pair in the 1970 World Cup. Preview of 'Football: Designing the Beautiful Game', a new London, UK. 6 April 2022. "Puma King Pelé" pair of boots", 1972 - Pelé wore a customised pair in the 1970 World Cup. Preview of 'Football: Designing the Beautiful Game', a new](https://l450v.alamy.com/450v/2j37d02/london-uk-6-april-2022-puma-king-pel-pair-of-boots-1972-pel-wore-a-customised-pair-in-the-1970-world-cup-preview-of-football-designing-the-beautiful-game-a-new-exhibition-at-the-design-museum-which-celebrates-how-design-has-influenced-the-worlds-most-popular-sport-the-exhibition-produced-in-partnership-with-the-national-football-museum-runs-8-april-to-29-august-2022-credit-stephen-chung-alamy-live-news-2j37d02.jpg)