Just do it: Nike slogan inspired by Gary Gilmore's last words | news.com.au — Australia's leading news site
![Nike Took a Murderer's Last Words and Turned It Into a Simple Lesson | by Alice Vuong | Better Marketing Nike Took a Murderer's Last Words and Turned It Into a Simple Lesson | by Alice Vuong | Better Marketing](https://miro.medium.com/v2/resize:fit:1400/1*WFLOtNNmK80Nc-BvIbeJTA.jpeg)
Nike Took a Murderer's Last Words and Turned It Into a Simple Lesson | by Alice Vuong | Better Marketing
![Nike's 'Just Do It' Motto Was Inspired By Utah Murderer Gary Gilmore, Designer Reveals | HuffPost UK Sport Nike's 'Just Do It' Motto Was Inspired By Utah Murderer Gary Gilmore, Designer Reveals | HuffPost UK Sport](https://img.huffingtonpost.com/asset/5d01e58c2500004e12e18232.jpeg?ops=1200_630)
Nike's 'Just Do It' Motto Was Inspired By Utah Murderer Gary Gilmore, Designer Reveals | HuffPost UK Sport
TechShu - #Mondayagencyfacts Just Do It is synonymous with Nike. Ad executive Dan Wieden borrowed the tagline from the Utah murderer Gary Gilmore's last words. When Gilmore was put before a firing
![Tundé on Twitter: "RT TINCCreative "Did you know that Nike was originally called Blue Ribbon Sports 'BRS'? Not just that – their signature slogan “Just do it” was inspired by Utah killer, Tundé on Twitter: "RT TINCCreative "Did you know that Nike was originally called Blue Ribbon Sports 'BRS'? Not just that – their signature slogan “Just do it” was inspired by Utah killer,](https://pbs.twimg.com/media/D-FR0ZeWkAELTsa.jpg)
Tundé on Twitter: "RT TINCCreative "Did you know that Nike was originally called Blue Ribbon Sports 'BRS'? Not just that – their signature slogan “Just do it” was inspired by Utah killer,
![TIL that The slogan “Just Do It” was inspired by serial killer Gary Gilmore, who said “let's do it” just before he was executed by a firing squad in 1977. : r/sports TIL that The slogan “Just Do It” was inspired by serial killer Gary Gilmore, who said “let's do it” just before he was executed by a firing squad in 1977. : r/sports](https://external-preview.redd.it/hu_YzTSnggeuK0zqj1Xp64WfEvpd0t-8x-WQNtBbuvc.jpg?width=640&crop=smart&auto=webp&s=6ec61348297296266ce22f00df35197750444447)